8th April 2008

Straight From The Rabi

With Passover just around the corner, I believe it starts the night of April 19th (If you’re Jewish and didn’t realize, don’t worry, had to look it up myself), I’m sure there are many of you wondering what your limits are in “Alcoholic” terms.  What Liquors are Kosher for Passover? (You know, for those of you who don’t enjoy the manishevitz) To my surprise, quite a lot!

Let’s take a look:

Popular Acceptable Liquors include:

Crown Royal, Jameson Irish Whiskey, All Gin except Sloe Gin, Bacardi Rum (Eight, Gold, Superior), Scotch (Single Malt & Blended, except when label states “aged in sherry casks,” “sherry finish,” “port finish,” or “dual cask finish), a number of Tequilas (Don Julio & Jose Cuervo included), Vodka (Absolut & Smirnoff amongst the top brands here), and Kedem Vermouth.

Click here for the full list of acceptable and non-acceptable liquors for Passover. (Source: Star-K Online – The World of Kosher)

… And stay tuned, we’ll have a couple of special recipes for ya before it begins as well!

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8th April 2008

Know Your Audience

The #1 rule in advertising is to know your audience, especially when it comes to advertising alcohol.  Brands are a dime a dozen, but those that are successful in the art of finding their way behind the most bars and into the most households are those that are the most skilled at appealing to their target audience.  Anheiser Busch, Miller, Heineken, Jack Daniels, Stolichnaya, Absolut and a cast of others have been doing this for years and it is why their names are the first to the tongue whether we are buying it in the liquor store or ordering it from your local bartender.

absolutworld.jpg

Such ads are often times the case of much controversy.  In the US you cannot even show the person in the act of actually DRINKING the beer, how ridiculous is that? You can flash from one scene where the glass is full to another where the glass is empty, but you cannot show the sheer act of “the drink”. 

One ad in particular that I would like to talk about is this most recent Absolut ad.  An ad that was not even meant to reach the American marketplace! The billboard ad has the slogan “In an Absolut World” slapped over a pre-1848 map showing California, Arizona, along with a number of other US States as Mexican Territory (Up until 1848 this is how the map of North America actually looked).  It doesn’t take a genius to get what the ad is implying and why it has some Americans up in arms… And that’s my point, why do we really care about an ad that was not even targeted at us (It wasn’t even put up on American soil)?  You do not see the Hispanic and Indian population in a hissy fit over the Budweiser ad with Carlos Mencia that depicted him teaching a class of immigrants how to appropriately say the word “Bud Light” do you? And if there was any backlash it sure didn’t create enough of a stir to get that ad pulled (I still see it on the air today, 2 years after the Superbowl when it premiered).

The sentiment of this ad was not meant to be “Anti-American”, but rather a clever attempt at appealing to the nationalistic values of the Mexican people… I would like to allude to a previous point I made in a recent post.  Please have a sense of humor!!!  I am quite sure that this ad will not incite a riot of the Mexican people against America to get back the land that was once theirs.  If you think I am wrong, and that Absolut was trying to do anything but increase their bottom line, you are quite simply wrong, closed minded and dumb!  The people of this great country have become way too sensitive and “PC”.

Oh, and in case you were wondering, Absolut has since pulled the ad (Source: Yahoo)

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The Bartender