2nd December 2008

Drink & Shop

Tastingtable.com has got to be one of my new favorite sites. For those of you who have not yet checked it out you should, and definitely subscribe to their daily e-mail as well where info like below can be found.

Tasting Table recently checked out a few unique shops that combine the joy of drinking while doing your holiday shopping: 

Between drinking martinis or microbrews poured through an antique sewing machine, you can be fitted for bespoke men’s suits and shirts or browse military-inspired jewelry at this new East Village Bar and custom-clothing shop, which is named after the Prohibition-era designer Elsa Schiaparelli. What to Drink The Jaszek ($10), a tart blend of Applejack, Velvet Falernum, lime juice and bitters. 217 E. Third St. (between avenues B and C); 917-882-7395

The Dressing Room
This LES shop stocks emerging designers and vintage men’s and women’s clothing. But the main draw is its adjoining full-service bar, which opens daily at 6:30 p.m. (though clerks are happy to pour you drinks any time of day). What to Drink The aptly named Waiting Boyfriend ($5), a shot of whiskey and a bottle of Miller High Life. 75A Orchard St. (between Broome and Grand streets); 212-966-7330 or thedressingroomnyc.com

Nicole Farhi 202
A popular brunch spot, this Chelsea Market shop-restaurant is also one of the city’s most underrated cocktail destinations. The loftlike store sells an eclectic assortment of antiques, tabletop items and clothing from Farhi’s men’s and women’s lines. What to Drink The Kentucky Apple Cider ($14), a spicy mix of bourbon, allspice liqueur and vanilla brandy. 75 Ninth Ave. (between 15th and 16th streets); 646-638-1173 or nicolefarhi.com

Careful though - I haven’t done any studies, but I’m quite sure drinking increases impulse buying… Maybe these stores should look into offering some “complimentary” drinks rather than charging for them.  I am sure it would increase sales!

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The Bartender