17th August 2009

The Pocket Shot

So… I know I’ve been severely slacking on the content, but what I do promise to do is rodeo03.jpgpost when I do find something absolutely “revolutionary” within the alcohol industry. So, here it is, surfing the net last week a friend of mine came accross the Pocket Shot and was kind enough to send it my way.

The Pocket Shot is an innovative new concept that provides the consumer with “grab and go” convenient and user-friendly package for alcoholic beverages. Packaged with a distinctive shape to resemble a miniature bottle complete with bottleneck for easy pouring and a high quality sheen with bright graphics (See Right).

Each Pocket Shot comes in a 50 ml single serve flexible stand-up pouch containing 80 proof varietals including:

  • Kentucky Straight Bourbon Whiskey Aged Four Years
  • Imported Caribbean Gold Rum
  • Premium, Triple Distilled Vodka
  • London Dry Gin
  • Especial Gold Tequila Imported from Mexico

Pocket Shot developer Jarrold Bachmann devised the idea for the product after seeing the workers at his farm in South Africa buy simple, crude 25 ml plastic sachets of alcohol to celebrate payday.

Now here is what I envision for the future of the Pocket Shot.  Concerts… Tailgates… Sporting events from coast to coast… Never again will you have to pay an arm and a leg to buy a beer at the stadium, or, even worse, have your jaw drop as you realize you have walked into an (gasp) alcohol free event!
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The Bartender
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