25th March 2008

Red Bull Simply Cola is here!

posted in Useful Info |

Red Bull ColaThe Time has come where we can finally say: Red Bull Jack on the rocks! Camille Alarcon, from Marketing Week reports that Red Bull is finally moving forward to entering the cola market with its first product launch outside of its flagship energy drink. Red Bull Simply Cola will be positioned as a premium and 100% natural cola.The product will launch at the end of April and will be the only cola made with Kola nut and coca leaf. It will also have no preservatives, additives, phosphoric acid, artificial coloring or flavors…

It will be launched in the UK, Austria, Switzerland, Italy, Ireland, Russia, and the US. It will be available in on-trade and off-trade outlets in two sizes.

A marketing campaign to support the launch in the UK is expected in May or June and will be developed by its existing roster of agencies, Kastner & Partners and AMS Media Group.

Nigel Trood, Red Bull UK managing director, says: “During its initial launch period, Red Bull Simply Cola will be supported by above- and below-the-line campaigns. Following this, the new product will benefit from full integration into Red Bull’s brand marketing initiatives, sitting alongside Red Bull energy drink.”

This entry was posted on Tuesday, March 25th, 2008 at 11:13 am and is filed under Useful Info. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

There are currently 5 responses to “Red Bull Simply Cola is here!”

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

  1. 1 On October 30th, 2008, olugbenga said:

    how is red bull differentiated from its competitor?
    which strategic segments of UK market is red bull is targeting

  2. 2 On November 19th, 2008, miriam said:

    which strategic segments of the UK is red bull targeting in with its new cola?
    what is the comparison beetween target markets and positioning of red bull cola with red bull energy drink?
    how is red bull cola differentiated from its competitors?
    is red bull cola an energy drink?

  3. 3 On December 18th, 2008, nicky said:

    Ive just tried Red Bull Simply Cola & found it to be a delight to the taste buds. It tastes just like cola should, strong with a slight aftertaste. I really would recommend that people try it.

  4. 4 On March 7th, 2009, Shoe carnival said:

    Great, thanks!

  5. 5 On February 21st, 2010, Angella Bomkamp said:

    Salut tout le monde ! J’ai trouvé une perle de livraison d’alcool à domicile ils livrent partout sur Paris ou banlieue en 25Mn ! et ont des tarifs à tout casser, c’est vraiment le service de livraison d’alcool le moins cher de toute la capitale.

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